Scratch Magazine: Beauty takes the top title for most popular industry on TikTok with over 61 million likes

By Alex Fox | 17 June 2021 | News

With nearly half of the world’s population using social media platforms, businesses old and new have been given a cheap alternative to advertise, interact and engage with customers. Since its launch in 2016, TikTok has exploded in popularity and now has over 689 million monthly active users.

The hashtag ‘#smallbusiness’ currently has 25 billion views on TikTok. This has resulted in small business owners looking to use the platform to elevate their brands to capitalise on the opportunity to reach new audiences.

The finance experts at money.co.uk have investigated which business sector is currently doing the best on TikTok. The team reviewed the top performing videos under #smallbusiness, noting down the number of likes and the industry the business belonged to. This allowed them to rank the business sectors in terms of popularity from highest to lowest.

Key Points

  • The beauty industry is the most popular #smallbusiness industry on TikTok with a total of 61,792,300 likes from the videos analysed.
  • The fashion industry is the second most popular with 50,424,500 likes.
  • Just behind in third is the jewellery industry with 49,893,000 likes.

Top 10 most popular business industries on TikTok

Rank

Industry

TikTok likes

1

Beauty

61,792,300

2

Fashion

50,424,500

3

Jewellery

49,893,000

4

Art

43,543,000

5

Home interior and accessories

27,103,700

6

Food

26,798,000

7

Mobile accessories

22,469,900

8

Cleaning and maintenance

19,099,100

9

Toys

11,596,400

10

Dental

9,700,000

 

 

Money.co.uk can reveal that the most popular #smallbusiness industry booming on TikTok is the beauty industry with a total of 61,792,300 likes amid the most popular videos. From cosmetics such as homemade lip gloss to ASMR packaging clips, the beauty industry is certainly proving popular on TikTok.

Coming second on the list of the most popular small businesses on TikTok is the fashion industry with 50,424,500 likes. Streetwear, printed logo shirts and activewear were all heavily featured in the most popular small business videos.

Jewellery comes third with a total of 49,893,000 TikTok likes. The most popular videos included homemade necklaces, rings and earrings.

The art industry is fourth on the list of most popular small businesses on TikTok. Paintings, canvases and graphic design videos received 43,543,000 total likes.

Completing the top five is the home decoration and accessories industry with a total of 27,103,700 likes.

 

https://www.money.co.uk/current-accounts/business-bank-accounts.htm

INDUSTRY                                       Likes during analysis

Beauty 61,792,300
Fashion 50,424,500
Jewellery 49,893,000
Art 43,543,000
Home interior and accessories 27,103,700
Food 26,798,000
Mobile accessories 22,469,900
Cleaning and maintenance 19,099,100
Toys 11,596,400
Dental 9,700,000
Keychains 9,678,400
Drinks 8,986,700
Safety 6,132,800
Slime 5,093,800
Science 4,200,000
Automotive 2,154,100
Party 1,600,000
Masks 1,500,000
Custom woodburning 1,100,000
Eco-friendly 896,800

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