By Sophie Nutt | Scratch Magazine
| 18 September 2020 | Movers & Shakers, News
More U.S women are using skincare products compared to 12 months ago, according to research from The NPD Group.
Close to 40% of skincare users reported using products more often now than in 2019. The use of standard products, such as cleansers and moisturisers, as well as treatments including exfoliators, scrubs and masks, have seen the most significant increase.
“Skincare has been one of the most resilient beauty categories this year,” explains Larissa Jensen, NPD’s beauty industry advisor.
“It has seen softer sales declines year-to-date compared to the overall beauty industry and gained market share, generating the highest sales volume of all the categories.
“Using an average of five products daily, consumers are committed to their baseline facial skincare routine, which includes a combination of basic care and targeted treatments.”
Respondents also admitted the Covid-19 pandemic has changed their skincare routine for the better, as more are washing or moisturising more than pre-pandemic and one third have expanded their routine to include more products.
Larissa Jensen adds: “The effects of Covid-19, including spending more time at home, have brought a great focus on self-care and skincare has reaped the benefits.”
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